What is the formula for writing effective advertising messages and if you're like most people, you say, "Aida", an acronym for Attention, Interest, Desire, Action. It 'a classic, perhaps the formula quoted in advertising and marketing.
But just as a craftsman to expand her creative abilities by collecting and mastering a variety of tools, a marketing specialist for its creative abilities by collecting and mastering a variety of expandFormulas. Here are some lesser known but very exciting to add to your collection formulas:
ACCA. Awareness, understanding, conviction, action. This is similar to AIDA, but "understanding", underlines the importance of clarity, which is a strong message of vital importance. And "conviction" is much stronger than "Desire." Which aims to secure.
Attention-Interest-Description-Persuasion-close Proof. This is another variant of AIDA by Robert Collier.Look for the distribution and, together, take what he thought was the correct sequence of sale.
AAPP. The famous Victor O. Schwab suggested that healthy, makes clear. Attract attention. Show people an advantage. Prove it. Convincing people to seize this advantage. Action to ask.
AIU. This is my own formula for envelopes. It is distinguished by the attention, interest and urgency. To get a small envelope containing your attention, whether it's teaser text, graphics, orOnly white paper. This should lead to an interest in the content and the urgency to open the envelope immediately.
PPPP. This is a formula of Henry Hoke, Sr. E 'stands for Picture, Promise, Prove, Push. In many ways it is easier to implement than AIDA, the tasks as they are four basic you must do to show a sale. Photos: Take care in early stage and make you want. Promise: Make a promise means to describe what the object will do. Evidence: Demonstrate the value andYour pledge of support with references. Push request the order.
Star-Chain-Hook. This is Frank Dignan is fascinating and surprisingly new way to approach an advertising message. Hitch your wagon to a star with an attention getting opening, positive and optimistic. Create a compelling set of facts, performance, and transform the grounds into the attention and interest as desired. Then, hook with a strong call to action, making it easy. Respond
ABC checklist. William Steinhardt formula is more detailed than most and very practical: to reach the attention Bang Out to create benefits, verbal images that describe episodes later support with descriptions, are characterized by specific details, with values Gild, claims Honor guarantees to inject measures in readers with Jell Postscript.
The string of pearls. This is a special form of writing copy. The idea is that you assemble the details and Stringtogether in a long line, one after another. Each "pearl" is complete in a certain way, but when the string of pearls together is overwhelming their ability to persuade.
The cluster of diamonds. Similar to the string of pearls, this formula suggests assembling a group of information into a single concept of the roof. For example, there may be ads, titled "7 reasons why you need to save money with XYZ". The copy would then be a list of seven reasons. Every detail is a "diamond" ina particular environment.
The Fan Dancer. The analogy is perfect, but a bit 'spicy. The idea is, not with the specific details, in fact what the torment of all information. For example, say you sell a book on reducing taxes. A portion of the copy might read: "The only secret way to pay zero taxes, and away with him (page 32). How the IRS uses your shipping label to you (page 122). Three clever ways for a holiday in a business to tax, even ifis not the owner of a company (page 158). "Like the lost art of dance fans, you have little to show and let the audience wanted more.
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