Customer acquisition is a critical factor for the growth of a company and even more forward thinking and strategic action during an economic downturn. Tight marketing budget and operating costs are the Program, if sales are slow. Even in these difficult circumstances, direct mail can play an important role to play and customer loyalty. Direct Mail is one of the most cost effective ways to take new clients. According to a latest study DMAYears, direct selling of media mail $ 10 for every $ 1 invested. Another study determined by Pitney Bowes Direct Mail that a higher percentage of sales generated through the Internet, as Internet advertising, TV and radio.
The best way to ensure the success of your direct mail campaign is to ensure the measurement result
An increase in sales and profits. The success of the campaign is measured as ROI or return on investment.
Other standard formats, suchcost-per-piece or cost-per-Lead useful, but are not
provide the framework "great" that the ROI analysis. The exact calculation and ROI
Behalf of a customer's lifetime value, or the amount of revenue generated from this customer for more than
Time.
Direct Mail allows you to direct his campaign against the costs and objectives
more likely to buy your product or service. The first step is to run small testMailings
get a feel for the rates of basic response. Subsequent shipments can try different things, such as
mail another copy or design new mailing list. If you are sure that your
Results, you can expand your campaign to larger groups and relatively safe ROI
be positive and close the test result. A large quantity of names will cost you
Cost of production and shipping, so it is important to all postal itemscount!
One way to suppress and maximize the return on the hidden costs throughout the submission process. For example,
Zairmail one-stop direct mail service allows for greater operational efficiency by making all processes under one roof and to minimize administrative costs to be achieved. Zairmail you used to access large digital printers from the most direct mailers in the industry.
From Zairmail manage the details,You can spend more of your time and improve the balance of campaign e-mail
Increasing ROI and do what you do best – running your business!
In building a test mailing, the first step is to decide how many pieces, too,
send. A mailing is too large unnecessarily expensive, whereas too low an item is
Answers to precise enough to determine the response rate. A good rule is to test
to start 1000-5000 pieces. In this way you will receivea sufficient number of responses
again determined by your mailing list, which should evaluate your answer.
Their response rates vary by product, industry, target market and other
Factors taken into account so that no general rules. For example, a sub-0.2% response rate in the municipality is
Credit card industry, while some non-profit rates of enterprises experience higher
50%. This should not be discouraged, but stresses the need for pursuingyour
Response rate for mailing. If you are blind, you have only a vague idea of your
The success of the campaign and you risk wasting money and losing sales.
To increase the response to your next mailing campaign to pay attention to these key factors:
The goal of the campaign
What is the purpose of his campaign? Want to generate leads? More Sales? Raise
Conscience? Save for the traffic on your site or not? Once you are on your goal, establish a
Basal lengthReactions against the base. For example, determine the average number
calls are received per month, and compare that number to the number of calls you receive
immediately after the mailing. Alternatively, if you take orders via its website,
Mail piece can ask the customer a discount code if you enter their orders through the
can turnover associated with your mailing list.
Mailing List
Who are your best customers?Identify who they are, and then get out more precisely how
and market them. The list can evaluate 60 to 70 percent of its response. Identify
unique characteristics of your customers. Whether male or female? Where do they live? As
bit 'as they do? The answers to these questions can be used to build a targeted prospect
List in order to attract more customers.
Offers
What does your direct mail campaign, the target – a freePackage of information, a
instructive Web seminar, a gift for visiting a booth – concentrate on selling
Benefits react and get the offer. Remember that the goal is to get the person
respond so they can buy the product, and increase your ROI. If you have any
interested enough to respond to the offer, then you have the opportunity to buy them.
Your mail program
Here is a test is actually a crucial role. WithoutTry your mailing list, your offer, or
Design your mail, do not know if the campaign is based on a convincing success
provide eye-catching graphics, attractive and copy with a strong call to action, or a list of large dimensions.
On the contrary, free, without previously not known what aspects of your campaign must
Improvement if you have a less than desired response.
Campaign costs
Take the total cost of mailing (including creative, printing, shipping andWork) and the share
this number by the proceeds from the sale of an average generated. Tells you how many sales
You need to do in order to draw and the cost of your mailing. For example, if the
Cost of your mailing campaign is $ 550, and the average order is $ 50, you will need for 11
Sales to recover the cost of shipping. In some cases it may however be ready to
send a campaign without breaking or even useful whenCentral production qualified
results, which sell again and again. Do not forget the lifetime value of a customer.
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