After working in the field of direct mail postcard for a while ', I noticed some trends. I have seen the direct mail strategies work best, and what should be avoided. And I want to become one of the most effective "shares secrets" of postcard marketing with you now.
A great product or service markets
Bad idea, wrapped with colorful marketing materials, is still a bad idea. All coatings "candy" of the worldnot change. Similarly, a mediocre product or service with heavy marketing is still only mediocre.
So before you start with your design and message of your direct mail piece, start with the big idea behind the card. Start with the product or service you are trying to promote. How is it different and better than the competition? How will the life of your target? If you do not answer these questions, you are not ready to sellItem.
Here's an example of the "Port" marketing materials, I have done all the time. My house is in front of my house and I live in a relatively new area, with a lot of door-to-door marketing. For example, once a day, I see someone come up with a door hanger or flyer designed for my front door.
Many of these marketing materials will be of landscapers. But they all go straight to the trash, because there is nothing special about him. AllCries of "quality service" … a sentence that is completely devoid of meaning in those days.
Here's an idea. How to create a website with a planning tool that can be used for home lawn service? How about showing me a "case study" with the smiling photo of one of my neighbors? As something to do with – all the talk – except your "quality of service."
And 'only laziness if you ask me, and I see the same thing in direct mail marketing for all the time. SocietySome rapidly developed product or service idea to dive into the market, and will try to defects in development with a kick "butt off" marketing campaign.
Guess what? It does not work. Put your business before your product is a recipe for failure by 99% of the time. However, it is still one of the most common errors of all marketing, marketing postcard and other media.
If you are a great idea and turn it into a product or service, youhave the marketing rights incorporated in the product!
